The Super Bowl has grown over the past 50 years from a contest between the AFL and the NFL to determine the best team in football to a major event, televised around the world, to an estimated 180 countries, streamed live on the Internet and translated into 25 languages.
In Super Bowl I, held on Jan. 15, 1967, at Memorial Coliseum in Los Angeles, the Green Bay Packers defeated the Kansas City Chiefs, 35 to 10, and Bart Starr was the most valuable player. The pre-game entertainment was by the University of Arizona and Grambling University with Al Hirt, and the national anthem was played by the Universities of Arizona and Michigan marching bands, which also provided the half time entertainment.
According to Ad Age, the average cost of a 30-second ad in Super Bowl I was $40,000 ($289,000, adjusted for inflation). In Super Bowl 50, the average cost for a 30-second commercial is $4.8 million. Super Bowl I was watched by an estimated 51.18 million viewers, while Super Bowl 50 is expected to attract close to 190 million viewers. That’s a lot of people to watch the commercials, in which insurance companies, like many other businesses, are investing heavily.
There are many reasons why people gather to watch the “Big Game,” and according to anecdotal evidence the ads — often the most creative of the year — are an important reason. According to Statista, here are the five reasons why we’ll be watching Super Bowl 50.
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Source: Statista.com
For me, personally, I’m looking forward to the match-up between Peyton Manning and Cam Newton, and hoping for an exciting game. And, yes, I’m looking forward to the commercials, too.
Let us know in the comment section why you’re watching the game.
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Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
