(Bloomberg) -- Daren Grant biked to the Bloom Room dispensary in San Francisco on Monday to pick up some “Big Kahuna.” Instead, he walked out with two grams of “Carolina Cam Crush” and “Bronco Mile High.”

Grant, a 31-year-old waiter, considered what to do with his weed during the Feb. 7 football championship. Maybe every time a team scored, he said, he could take a bong hit of the corresponding strain. “I would definitely give it a toke,” he said.

The San Francisco Bay area is the first region to host a Super Bowl in a state where marijuana is readily available, though technically only legal for medical purposes. And like other businesses, local pot shops are offering promotions aimed at the throngs of visitors in town for the festivities.

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