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Generating leads: Do you buy or build?

Whichever way you go, here are some tips for getting the best leads for your agency.

By Jason Hulott | Updated on February 03, 2016
You can buy and build at the same time to really grow your business and support its activity by feeding it leads. (Photo: iStock)

Lead generation are two words that can strike fear into the heart of most insurance business owners.

I can pretty much guarantee you will have heard a horror story of someone who had spent a bucket of cash on leads that were either not delivered or were such poor quality that they might as well not have been delivered. 

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