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Close more insurance deals by doing this

Most sellers blame pricing, products or clueless decision makers. But what if you were brutally honest with yourself?

By Jill Konrath | Updated on January 29, 2016
By being brutally honest with yourself, you can discover areas where you need to get smarter. (Photo: iStock)

Sometimes it’s hard to look at yourself in the mirror. You might not like what you see. But usually we don’t do that when it comes to our skills and abilities.

Instead, as some psychology studies have pointed out, we all have a cognitive bias to overestimate our own qualities and abilities relative to other people.

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