Growing up, you probably heard your parents or grandparents say, “You only have one chance to make a first impression, so make it a good one.” And this holds true for LinkedIn today as well.

Unlike 15-20 years ago, today you probably won’t need to be present to make that first impression. If you don’t believe me, try Googling yourself. The very first result 9 out of 10 times will be your LinkedIn profile (thanks to LinkedIn’s SEO efforts). So this means your prospective clients are meeting you before you ever shake their hands and see the whites of their eyes. Hence why it is more important than ever before that your LinkedIn profile makes a lasting first impression.

So, let’s take your LinkedIn profile from résumé to reputation:

1. #NoSelfies

The first thing people look at on your LinkedIn profile is your photo. You are 14 times more likely to be viewed if you have a professional headshot. Remember, this is your reputation and you want to appear professional. So have a current headshot and one that represents who you are professionally. Your headshot can be professional without being overly corporate.

2. Develop a professional tagline

Ask yourself how would you introduce yourself to a person you’ve never met before if they asked you, “What do you do for a living?” You probably wouldn’t say, “I’m a financial professional,” unless you want to end the conversation quickly.