Search
 

4 adjustments that help convert online leads

Finding the right people, sales process and tools to manage your online lead campaigns will help your team embrace online client acquisition and grow your business.

By Stuart Ganis | Updated on January 25, 2016

When building out an agency marketing strategy, you have to ask: Is a consumer who is shopping around going to stumble upon your site and fill out a form? Do you have people who are trained to call that consumer, engage the prospect and convince them to buy insurance from you? Does that happen 10 to 20 times a day? If it does, stop reading because you are one of the few that’s making it work.

As an agency owner, ask yourself if part of your marketing investment should be invested in vendors that have more experience in search, search engine optimization, search engine marketing and navigating lead generation than you do. Traditionalist producers say they want customers that are referred to their agency — and for them to appreciate the value you provide. However, today’s business owner knows that they need to capture prospects online that we used to find through traditional means. They believe that it’s their job to build a relationship, identify needs for the client and solve their pain points. 

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.