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Ranchers search on Facebook for missing cows after U.S. storm

Ranchers and dairy farmers in New Mexico and western Texas have gone online in their search for thousands of missing cattle a week after an historic two-day blizzard buried herds.

By Melissa Mittelman, Lydia Mulvany | Updated on January 07, 2016
This Monday, Dec. 28, 2015 photo provided by Bill Kshir shows a buried Ford Fusion, left, outside of Clovis, N.M. a day after a record snow storm swept New Mexico. Jimmy and Betty Anderson, two newspaper carriers with Clovis Media, Inc., were buried in a 12-foot snow drift for nearly 20 hours until a tractor driver found them Sunday, Dec. 27. (Bill Kshir via AP)

(Bloomberg) — Ranchers and dairy farmers in New Mexico and western Texas have gone online in their search for thousands of missing cattle a week after an historic two-day blizzard buried herds.

The storm that began Dec. 26, dubbed Goliath, may have killed as many as 27,000 cows in Texas, according to industry estimates. The following Monday, Landon Weatherly, a rancher from Friona, Texas, who’s still trying to find some of his family’s runaway cattle, created the Facebook group “Cattle Lost and Found,” which now has over 4,000 followers. It’s full of posts seeking livestock identified by ear tags and brands, as well as videos, anecdotes and notes of encouragement.

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