Think about how you surf the Internet and what you do on your personal social media profiles. If you’re considering a purchase, maybe you look up the product online to get its specifications, pricing and, most importantly, to read the user-generated reviews before going to the brick-and-mortar store.
Or, you might look for the Facebook, Twitter or Yelp pages of the product or the company that makes it before making a buying decision.
At a very early stage, your opinion is being formed about the product you’re going to purchase. This is one of the many ways the Internet has changed the way we shop.
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