The Insurance Services Office's (ISO) Commercial General Liability (CGL) policy provides coverage for personal and advertising injury liability. (Claims magazine/ALM Media archives) The Insurance Services Office's (ISO) Commercial General Liability (CGL) policy provides coverage for personal and advertising injury liability. (Claims magazine/ALM Media archives)

When most of us think of advertising, we conjure up an image of Mad Men's troubled yet brilliant Don Draper creating the perfect print or television ad to sell a client's product.

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