© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
An error occurred while fetching the data.
Error details: Error: The field at path '/readnext/contents[4]/uri' was declared as a non null type, but the code involved in retrieving data has wrongly returned a null value. The graphql specification requires that the parent field be set to null, or if that is non nullable that it bubble up null to its parent and so on. The non-nullable type is 'String' within parent type 'Content': {"response":{"errors":[{"message":"The field at path '/readnext/contents[4]/uri' was declared as a non null type, but the code involved in retrieving data has wrongly returned a null value. The graphql specification requires that the parent field be set to null, or if that is non nullable that it bubble up null to its parent and so on. The non-nullable type is 'String' within parent type 'Content'","path":["readnext","contents",4,"uri"],"extensions":{"classification":"NullValueInNonNullableField"}}],"data":{"articleData":{"uri":"/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/","canonicalUrl":"https://www.propertycasualty360.com/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/","generatedId":"heh45lmjk","naturalId":"blogAndPostId/blog/post/414-8967","type":"ARTICLE","postFormat":"standard","kickerPresentedBy":null,"breadcrumb":[],"presentedBy":"","title":"Your prospects don't speak the language of insurance. Translate for them","readtime":"8","timeToRead":"8 minute","prettyModified":"April 25, 2024 at 09:57 PM","prettyDateTime":"November 20, 2015 at 05:50 AM","needToKnow":[],"byline":"Chris Amrhein","showDisclaimer":true,"authors":[{"name":"Chris Amrhein","description":"","imageLarge":"https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g","webUrl":"/author/profile/chris-amrhein/"}],"publication":"Property Casualty 360","kicker":"News","kickerNode":[{"name":"News","slug":"news-kicker","uri":"/news/","sectionName":"News"}],"prettyDate":"November 20, 2015","pubDate":"2015-11-20 05:50:00.000","modifiedDate":"2024-04-25 21:57:13:117","isDownload":"false","primaryCategory":{"channelName":"","sectionName":"","name":"","uri":"","slug":"","channelUri":""},"tags":[],"image":{"uri":"","width":"","height":"","alt":""},"embed1":"","embed2":"","summary":"Avoid E&O: Be ready to translate forms and policies into a language your prospects or clients can readily understand.","categories":[{"name":"Agency Management","uri":"/agent-broker/agency-management/","channelName":"Agent & Broker"},{"name":"","uri":"","channelName":"Agent & Broker"},{"name":"Commercial Lines","uri":"/markets/commercial-lines/","channelName":"Markets"},{"name":"Commercial Lines","uri":"/agent-broker/commercial-lines-agent-broker/","channelName":"Agent & Broker"},{"name":"Coverage & Policy Issues","uri":"/agent-broker/coverage-policy-issues/","channelName":"Agent & Broker"},{"name":"E&S/Specialty","uri":"/markets/es-specialty/","channelName":"Markets"},{"name":"","uri":"","channelName":"Markets"},{"name":"Personal Lines","uri":"/markets/personal-lines/","channelName":"Markets"},{"name":"Sales & Marketing","uri":"/agent-broker/sales-marketing/","channelName":"Agent & Broker"}],"bodyArray":["<p>November is the perfect time to pause and consider those for whom we are grateful. For those of us who list among our pursuits \"insurance instructor,\" students will always be at the top of that list. Particularly those who, over the years, have truly inspired, invigorated or simply stumped us with their questions and examples. Ranging from deadly serious to seriously funny, these \"scenes from real life\" render even the most creative and well-crafted theoretical classroom illustrations or examples downright embarrassing in contrast.</p>","<p>Although certain topics are more prone than others to inspire a multitude of student questions, Errors and Omissions (E&O) represents the true motherlode. For me, over all the years, one student's plaintive plea still stands out among all the rest. Not just for the question or the implications of its answer, but for the near desperation, exasperation and resignation clearly expressed in her voice and body language. Her hand reluctantly rose. \"I hate to ask this,\" she began.</p>","<p>\"Maybe I'll hate to answer,\" I replied, \"but let's give it a shot.\"</p>"],"slides":[],"video":null},"articlePackages":[],"youmightlike":[{"uri":"/2024/11/06/what-keeps-todays-corporate-cfos-up-at-night/","title":"What keeps today's corporate CFOs up at night?","byline":"Elana Ashanti Jefferson","prettyDate":"November 06, 2024","readtime":"2","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2023/06/InsuranceSpeak_logo-UPDATED-620x372-8-29-22-2.jpg","width":"620","height":"372"},"summary":"These C-Suite leaders are taking on more than ever before, and that includes making insurance decisions."},{"uri":"/2024/11/06/around-the-pc-insurance-industry-november-6-2024/","title":"Around the P&C insurance industry: November 6, 2024","byline":"PC360 Staff Writer","prettyDate":"November 06, 2024","readtime":"3","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2024/10/Around-the-Industry_620x372.jpeg","width":"620","height":"372"},"summary":"This week's update includes insurance industry news from McLarens, Vertafore, CRDN and more."},{"uri":"/2024/11/01/making-a-difference-november-1-2024/","title":"Making a difference: November 1, 2024","byline":"PC360 Staff Writer","prettyDate":"November 01, 2024","readtime":"2","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2023/06/MakingADifference.jpg","width":"620","height":"372"},"summary":"This week, we feature philanthropic insurance news from SIAA, Allstate, GEICO and more."},{"uri":"/2024/11/01/people-on-the-move-in-the-pc-insurance-industry-november-1-2024/","title":"People on the move in the P&C insurance industry: November 1, 2024","byline":"PC360 Staff Writer","prettyDate":"November 01, 2024","readtime":"3","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2021/01/people-on-the-move_620x372_n.jpg","width":"620","height":"372"},"summary":"The latest insurance-industry personnel news from Price Forbes, CRC Group, FM and more."},{"uri":"/2024/10/30/around-the-pc-insurance-industry-october-30-2024/","title":"Around the P&C insurance industry: October 30, 2024","byline":"PC360 Staff Writer","prettyDate":"October 30, 2024","readtime":"4","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2024/10/Around-the-Industry_620x372.jpeg","width":"620","height":"372"},"summary":"This week's update includes insurance industry news from Insurance Information Institute, FM, Jubinville Insurance Group and more."},{"uri":"/2024/10/29/iicf-and-variety-support-young-adults-with-disabilities-in-the-delaware-valley/","title":"IICF and Variety support young adults with disabilities in the Delaware Valley","byline":"Katie Bailey","prettyDate":"October 29, 2024","readtime":"4","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2024/10/participant-in-the-garden-2.jpg","width":"620","height":"372"},"summary":"This is the fifth and final part of a weekly series for the Insurance Industry Charitable Foundation's Month of Giving."}],"readnext":{"contents":[{"uri":"/2024/11/05/will-u-s-election-results-lead-to-political-unrest-community-violence/","title":"Election Day in the U.S. spurs political unrest concerns","byline":"Joe Toppe","summary":"The days and weeks after the election could prove most consequential, the Council on Foreign Relations reports.","prettyDate":"November 05, 2024","kicker":"Q&A","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2024/11/People-voting-Article-202411050917.jpg","width":"620","height":"372"},"breadcrumb":[],"primaryCategory":{"name":"","uri":"","channelName":"","channelUri":""}},{"uri":"/2024/11/05/7-questions-answered-about-commercial-general-liability-insurance/","title":"7 Commercial general liability insurance questions answered","byline":"Elana Ashanti Jefferson","summary":"The details related to any business operation dictate the type and extent of necessary insurance for that enterprise.","prettyDate":"November 05, 2024","kicker":"Slideshow","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2022/06/02_Converse-with-clients_Answer-questions_Shutterstock.jpg","width":"620","height":"372"},"breadcrumb":[],"primaryCategory":{"name":"","uri":"","channelName":"","channelUri":""}},{"uri":"/2024/11/05/best-car-insurers-of-2024/","title":"Consumer Reports: Best car insurers of 2024","byline":"Joe Toppe","summary":"Small insurance companies can offer rates starting at $164 for drivers with a clean record, Policygenius says.","prettyDate":"November 05, 2024","kicker":"Slideshow","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2024/11/traffic-jam-Article-202411051131.jpg","width":"620","height":"372"},"breadcrumb":[],"primaryCategory":{"name":"","uri":"","channelName":"","channelUri":""}},{"uri":"/2024/11/06/californias-ongoing-crisis-has-made-these-home-insurers-scale-back/","title":"California's ongoing crisis made these home insurers scale back","byline":"Brittney Meredith-Miller","summary":"Homeowners and insurers alike are up against a tough market in the Golden State.","prettyDate":"November 06, 2024","kicker":"Slideshow","image":{"uri":"https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2024/11/5.-Others.jpg","width":"620","height":"372"},"breadcrumb":[],"primaryCategory":{"name":"","uri":"","channelName":"","channelUri":""}},null]}},"extensions":{"DateTime":"2024-11-07T08:44:45.520654328","ResponseTime":"?","AuthorizedUser":false,"AlmContext":"AlmContext{clientIP='10.0.253.253', internalIP='true', origin='', authorizedUser='false', Chinchilla, userAccount='null', UCID=null, ipAccount='null'}","NavServiceResponse":{"message":"Show a wall","action":"show wall","data":"WelcomeWall","placResultsPublic":{"overallContentType":"FreeWithRegContent","userState":"DENYREFERERNOTALLOWED","showWall":"WelcomeWall","userAccess":"0","referrer":"https://www.propertycasualty360.com/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them","userAccessCookie":null,"productList":"","contentMetaData":"<?xml version='1.0' encoding='UTF-8'?><ARTICLE><TYPE>ARTICLE</TYPE><ID>/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/</ID><SOURCE>Property Casualty 360</SOURCE><PUBLICATION-DATE>2015-11-20 05:50:00</PUBLICATION-DATE><PUBLICATION-NAMES><PUBLICATION-NAME>Property Casualty 360</PUBLICATION-NAME></PUBLICATION-NAMES><PRACTICE-AREAS /><CHANNELSECTIONS><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Agency Management</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Agent & Broker</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL>Agent & Broker</CHANNEL></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Agent & Broker</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Commercial Lines</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Commercial Lines</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Commercial Lines</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Commercial Lines</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Coverage & Policy Issues</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>E&S/Specialty</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL>Kicker</CHANNEL></CHANNELSECTION><CHANNELSECTION><CHANNEL>Markets</CHANNEL></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>News</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Personal Lines</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Personal Lines</SECTION></CHANNELSECTION><CHANNELSECTION><CHANNEL></CHANNEL><SECTION>Sales & Marketing</SECTION></CHANNELSECTION></CHANNELSECTIONS><REFERRER>https://www.propertycasualty360.com/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them</REFERRER></ARTICLE>","numberOfViewsLeft":0,"numberOfFCFViewsLeft":0,"decisionEngine":"Grackle Cache","rulesFiredString":null,"contentProductCodes":null}},"DebuggingData":null,"UsedCache":"true","DataUrl":"http://ml.alm.com:9016/bff-services/content/get-you-may-like-for-content.xqy?naturalId=/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/&site=www.propertycasualty360.com&total="},"status":200,"headers":{}},"request":{"query":"\n####\n####\n# QUERY\n# ROUTE:/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/\n####\n\n\nquery PropertyCasualty360__view_article_no_sitedir{articleData:\n getContent(naturalId: \"/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/\", site:\"propertycasualty360.com\") {\n uri\n canonicalUrl\n generatedId\n naturalId\n type\n postFormat\n kickerPresentedBy {\n \t\t label\n \t\t value\n \t\t}\n breadcrumb{\n name\n \t\turi\n }\n presentedBy\n title\n readtime\n timeToRead\n prettyModified\n prettyDateTime\n needToKnow\n byline\n showDisclaimer\n authors {\n name\n description\n imageLarge\n webUrl\n }\n publication\n kicker\n kickerNode {\n name\n slug\n uri\n sectionName\n }\n prettyDate\n prettyDateTime\n pubDate\n modifiedDate\n isDownload\n primaryCategory {\n channelName\n sectionName\n name\n uri\n slug\n channelUri\n }\n tags\n image {\n uri\n width\n height\n alt\n }\n embed1\n embed2\n summary\n categories {\n name\n uri\n channelName\n }\n bodyArray\n slides {\n title\n image\n caption\n height\n width\n }\n video\n\n }\n articlePackages:\n getPackagesForArticle(docId: \"/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/\", limit: 3, publication:\"propertycasualty360.com\") {\n title \n slug\n type \n summary\n cssFile\n navigations {\n name\n link\n }\n articles {\n title\n kicker\n uri\n image {\n uri\n }\n }\n\n \n }\n youmightlike:\n getYouMayLikeForContent(naturalId: \"/2015/11/20/your-prospects-dont-speak-the-language-of-insurance-translate-for-them/\", site:\"propertycasualty360.com\") {\n uri\n title\n byline\n prettyDate\n readtime\n image {\n uri\n width\n height\n }\n summary\n }\n readnext:\n getStatsList(site:\"propertycasualty360.com\", topic: \"\", limit: 5, timeframe: \"3days\" ) {\n contents {\n uri\n title\n byline\n summary\n prettyDate\n kicker\n image {\n uri\n width\n height\n }\n breadcrumb{\n name\n \t\turi\n }\n primaryCategory {\n name\n uri\n channelName\n channelUri\n }\n breadcrumb {\n name\n uri\n }\n }\n\n }\n }"}}
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Article
Sponsored by TruStage
Filling the Middle-Market Life Insurance Gap in America
The mid-market life insurance segment holds tremendous potential, with 39% of consumers planning to buy life insurance in the next year (1). This white paper explores the unique opportunities for you to scale your mid-market segment and drive sustainable growth.
eBook
Sponsored by The Society of Insura-Preneurs
Struggling with all the noise around "modern marketing"? Don’t have a clear roadmap for growth? Too busy to figure it all out? Michael Jans, the “Godfather of Modern Insurance Marketing,” has distilled 27 years of experience into a simple, powerful guide that cuts through the clutter and delivers real results.
Guide
Sponsored by gryphon.ai
Learn about the more complex rules and regulations under the TCPA and DNC so your organization can avoid devastating fines, loss of consumer trust, possible litigation, and more. Download the comprehensive guide now!