Direct mail has been one of my passions since my first job as a copywriter at a direct marketing agency in Washington, D.C. I'm always on the lookout for trends that affect this channel and creative mailings that grab prospects' attention and demand response.

So, what's new and what's working in direct mail these days? Here are seven interesting direct marketing trends I'm seeing as a marketing consultant who often recommends direct mail in a smart marketing strategy:

1. Oversized mailings

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