The Los Angeles-based Insurance Industry Charitable Foundation (IICF) was formed in 1994 to help communities and enrich lives by providing grants, volunteer service and leadership.

The tax-exempt public charity is funded and directed by insurance industry professionals from a wide range of markets.

One of IICF's most successful campaigns is its Early Literacy Initiative, which began a three-year partnership with Sesame Workshop on its "Every Day is Reading and Writing Day" project in 2013.

The Early Literacy Initiative was established to develop a united industry strategy focused on improving literacy across the U.S. As part of the partnership, IICF is providing a three-year grant to Sesame Workshop, totaling $750,000, for the development and implementation of Every Day is a Reading and Writing Day.

Sesame Workshop, the New York City-based nonprofit behind "Sesame Street," worked with IICF to provide a digital resource, including tips, games and activities that parents, caregivers and volunteers can engage children with to improve their reading and writing capabilities from an early age. The resources were unveiled in 2013 at the New York City Public Library and are available, for free, to parents across the country at www.sesamestreet.org/literacy.

The goal of the IICF Early Literacy Initiative is to develop a united industry strategy focused on improving literacy across America. IICF has partnered with Sesame Workshop, the nonprofit organization behind Sesame Street, to launch Every Day is a Reading and Writing Day. The new digital resource includes tips, games, and activities that parents, caregivers, and volunteers can engage children with to improve their reading and writing capabilities from an early age. The resources were unveiled October 11, 2013 at the New York City Public Library and are available, for free, to parents across the country at www.sesamestreet.org/literacy. This first-of-its-kind program is designed to reach the most vulnerable and underserved children (ages 0-5) and their families.

IICF will provide a three-year grant to Sesame Workshop, totaling $750,000, to go towards the development and implementation of Every Day is a Reading and Writing Day.

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