Clients expect to be able to find the information they need when they need it. For the insurance industry, that means opening up access to a wide range of channels. It also means delivering a high level of service across all of them. As a first response, millennials and Gen X customers go online to research products. They find self-service portals more attractive than traditional call center help lines or in-person meetings with agents.
There's a real opportunity for providers to deliver a smooth online experience, guide customers towards the right policy, and differentiate themselves from the competition in a crowded field. Clear cost savings can be made with the self-service model, and that makes it possible to offer more competitively priced products.
Adapting and complementing
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
