It's not easy to point to the organizational tools, techniques or assets that directly create value. Maybe you have a fantastic brand, a captive genius whose product ideas never miss or a proud bank of relationships that guarantee profits.

It's right to treasure and nurture these value creators wherever we find them. But of course we want to find new sources and generators of value. Industry data standards are the greatest unsung value creator of them all. Standards not only destroy waste, they enable innovation. When you're running in a standards-based environment, you can introduce new products, services and processes faster. Even better, you have an actionable, legible environment that inspires new ideas.

Standards make connections. When you adopt industry standards, you're now in a position to collaborate with partners and replicate successful solutions easily, cheaply and confidently. This means quicker market entry and lower risk.

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