Women are an integral part of the insurance consumer base. As wage earners and financial decision makers, the demographic is an important one to target when it comes to financial product sales.
In fact, according to a recent report by AXA, IFC and Accenture, the women's market represents a trillion-dollar opportunity for the insurance industry.
The report, "SheforShield: Insure Women to Better Protect All," pinpoints that by 2030, the insurance industry is expected to earn up to $1.7 trillion from women alone. The industry could significantly increase its participation in the economy and further support social and economic development in emerging markets by more effectively reaching out to women, according to the report.
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Emily Holbrook
Emily Holbrook serves as owner and head content creator at Red Label Writing LLC, a content studio that collaborates primarily with the insurance and financial services sectors. She can be reached at [email protected].
