Believe it or not, there are still some agency owners and producers who don't yet understand the power of video when it comes to delivering your message. However, studies show:

  • 59% of consumers prefer watching video to reading text because they believe it gives them more information, more quickly.

  • People who watch a video about a product or service are 72% more likely to buy it.

  • Video delivers 10 times the response rate than traditional text and graphics.

  • Google rewards you for using video on your site by elevating you higher in the search category than competitors who don't use video.

  • Globally, consumer Internet video traffic will be 69% of all consumer traffic in 2017, and it will increase to 80% two years later, according to Cisco.

So why aren't you using video in your marketing and on your agency website? It's a safe bet that the majority of you are intimidated by three reasons: You don't know what to say, you don't think you can afford the equipment, or you don't have the time.

I'm here to prove you wrong!

How to generate video ideas

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