Starting without any customers, no markets, no office and no money in 1975, our agency grew from zero into a highly successful company that was purchased by a bank 30 years later. Developing and building a killer sales force made it happen.

All agencies share one thing in common: None can achieve exceptional success and sustained growth without a formal producer development and sales management process. If you aren't willing to make this critical commitment, stop reading this column.

[RELATED: Read "Guarantee a sale every day"]

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Agency Management
Commercial Lines
Sales & Marketing