The best way to appeal to your customers is to know what they're like, and with today's constantly changing societal landscape, it's hard to keep track of them. Social Media Today compiled data on customers in 2015 and presented everything you need to know about them in a helpful infographic.

Here are some highlights on 2015 customers:

• CONNECTED: 73% of men and 63% of women who own smartphones don't go an hour without checking it. 75% of millennials check their phones at least every hour. 50% of people check their phones right before they go to sleep and as soon as they wake up.
• OPINIONATED: 34% of customers have used social media to express their feelings about a company. 26% will express dissatisfaction, and 23% will rave about a product or company they like.
• VALUE CONSCIOUS: 41% of 2015 customers will try things out in a brick-and-mortar store, but look for better prices online. 50% of millennials will use four or more sources to help them make a purchase decision. (Photo: gpointstudio/Thinkstockphotos.com)
• IGNORE ADS: 92% of customers say they have more confidence in information found online than from other sources. 75% don't believe companies tell the truth in advertisements.

For more information, see the full story and infographic from Social Media Today.