(Bloomberg) -- General Motors Co. can’t sell cars to many apartment-dwelling New Yorkers, so it’s testing a plan to rent them one.
GM will try a pilot program with residents of the Ritz Plaza apartments in Times Square, offering them a crack at renting GM cars by the hour or the day to get around New York. For many New Yorkers, especially those in Manhattan, owning a car is onerous because parking is limited and very expensive. They rely instead on cabs, the subway or ride-hailing services such as Uber.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
