New ideas regarding how producers should market themselves and their agencies emerge daily, especially with the innovations in automation. It's similar to the nuances that arise with football offensive schemes. We've witnessed the “T” formation, the “I” formation, the wishbone, the pro set, the pistol, and so on, which were all predicted to revolutionize football. But being a successful team still comes down to the football fundamentals of blocking and tackling.

Here are the fundamentals for commercial producers working in a generalist insurance agency:

Multi-Tasking Sales Activities

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