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4 key elements to building your insurance agency prospect list

Are you complaining that your list is outdated, inaccurate and has no email addresses? Then you need to follow these tips to improve it.

By John Scranton | Updated on September 24, 2015
(Photo: Shutterstock.com)

Insurance agencies and brokers often struggle to develop a list of in-profile suspects and prospects. Agency executives consistently share the same list generation complaints: our list is outdated, inaccurate and has no email addresses.

These criticisms are often followed with: “but at least we got a great price.” The problem is a great price does not create great value. Outdated and inaccurate information offers no value – even when it is free.

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