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Advisors lure million-dollar clients on social media

Some 17% of respondents to an American Century survey said they acquired business of at least $1 million in part because of social media.

By Emily Zulz | Updated on September 23, 2015

Nearly 43% of advisors have attributed a return on investment to social media use – bringing in anywhere from less than $1 million to more than $5 million of new business, according to a survey from American Century Investments.

American Century Investments’ sixth annual Financial Professionals Social Media Adoption Study examined advisor usage and attitudes toward social media platforms of more than 300 financial advisors, brokers or registered investment advisors.

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