Insurance agents who use and master digital marketing put themselves a step ahead of their competition. Unfortunately, the majority of agents today still do not take advantage of this amazing opportunity.
Insurance agents provide a tremendous amount of education to a client in a one-on-one situation, but become paralyzed when it comes to putting the same type of information in writing or video.
Why? Well, I believe there are many reasons, but I feel three stand out above the rest:
|1. Uncomfortable sharing knowledge for free.
Most long-time service professionals, especially insurance professionals, are uncomfortable to share their hard-earned knowledge for no charge. In essence, when you share your industry knowledge in a blog post, you are giving free consultative advice. Initially, that is hard to swallow for some. The truth is that you are gaining likability, credibility, and trust with your audience.
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