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How referable are you?

One way to find out is to survey your clients to assess their delight.

By Maribeth Kuzmeski | Updated on September 03, 2015
If you believe you are delighting your clients and still not receiving regular referrals from them, it’s possible that there may be a disconnect. (Image: Shutterstock.com)

Good businesspeople are referable, for the most part. If you were to ask all of your current clients if they would ever refer business to you, most would say that they would.

In fact, for healthy businesses, 80% of the clients on average would say that they would give a referral. So if they say they would give a referral, why don’t they?

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