Brokers and agents are always looking for ways to gain and retain good clients and make their business more profitable. However, they may be overlooking professional employer organization (PEO) relationships as a way to help them build revenue and enhance customer service.
Let’s take a quick look at how we define the roles of our insurance partners.
Independent insurance agents typically sell insurance policies—and they may not even know about the benefits and commission structure of a PEO. We’ve found that when independent insurance agents understand the value of a PEO for themselves and their clients, they’re more likely to add PEO services to their insurance sales model.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
