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Overcoming the legal challenge of deep pocket bias

Insurance companies and other large businesses can become easy targets for juries who subscribe to the deep pocket theory.

By Richard Wickliffe | Updated on August 31, 2015

Can anyone recall the Latin maxim for the legal principal of profundus marsupium? Probably not because I just invented the term using a Latin translator. It roughly converts to “deep” (profundus) “pockets” (marsupium.) For a large insurance carrier, the perception of having “deep pockets” is a common concern, and based on some trials, it seems there are law schools aggressively teaching a form of profundus marsupium.

There is a retail giant in the U.S. whose logo is an enormous red target. Can you imagine an insurer intentionally approaching an ad agency and asking, “Can we use a big red bull’s-eye?” Many already feel like there is a target on their backs.

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