It turns out that auto manufacturers have spent billions of dollars on technology for cars and light trucks that their owners are not using.
According to the newly released J.D. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report, during the first 90 days of ownership, at least 20% of new vehicle owners have not used 16 of the 33 technologies measured.
The top five features least likely to be used include:
- In-vehicle concierge (43%)
- Mobile routers (38%)
- Automatic parking systems (35%)
- Head-up display (33%); and
- Built-in apps (32%)
“In many cases, owners simply prefer to use their smartphone or tablet because it meets their needs; they're familiar with the device and it's accurate,” said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power. “In-vehicle connectivity technology that's not used results in millions of dollars of lost value for both consumers and the manufacturers.”
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