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Why drivers don't want the latest auto technologies

Drivers might be willing to use some auto technology if it was more intuitive.

By Patricia Harman | Updated on August 26, 2015

It turns out that auto manufacturers have spent billions of dollars on technology for cars and light trucks that their owners are not using.

According to the newly released J.D. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report, during the first 90 days of ownership, at least 20% of new vehicle owners have not used 16 of the 33 technologies measured.

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