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Stats on 4 social media platforms financial & insurance advisors are adopting

More financial and insurance service professionals are turning to social media to promote their practices to prospective clients.

By Warren S. Hersch | Updated on August 24, 2015

As social media enters the mainstream as a tool for disseminating and gathering business information, a growing number of consumers are turning to Twitter, Facebook, LinkedIn and other portals for information about financial and insurance services.

And not just here in the U.S. As we reported in this space in September of last year, nearly half (48%) of the 6,000 insurance customers from 11 countries participating in an Accenture 2013 Consumer-Driven Innovation Survey said they would consider comments on social media in making their insurance-buying decisions. And more than half of the respondents (55%) said they would use one or more insurance services offered through social media. 

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