When meeting with prospects and clients in recent years, you’ve likely seen something that’s hard to miss: traditional families — heterosexual married couples with children — are a distinct minority.
You wouldn’t be alone in taking note. New industry stats validate the observation.
According to a UBS Investor Watch, “Beyond the Picket Fence: Financial Challenges of the Modern American Family,” such traditional families make up just over a third (35%) of all households.
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