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How insurance agents can stay relevant in an online world

With the Internet changing just about every aspect of our personal and professional lives, older industries are feeling squeezed out of the mixwhy consult an insurance agent when you can just buy policies online? Here are a few strategies for staying relevant in an online world.

By Scott McLaren, CMO for Fortegra | Updated on August 17, 2015

The Internet has changed just about every aspect of our professional and personal lives. Need to figure out if your symptoms are a head cold or something more serious? Type those into WedMD and you have an answer after skimming a few sentences. Forget to pay a bill for the month? Login to your bank’s website and take care of that with a swift click of the mouse. Especially professionally, there’s a high chance certain aspects of your daily work routine involve online software and tools otherwise not available. 

While most (if not all) would agree that the Internet has greatly improved the way businesses and professionals operate, the Internet has also been considered a threat to certain industries, and eliminated the need for several others—what’s Blockbuster up to these days? Because of the Internet, many companies have shifted to automation solutions that, while streamlining processes, eliminate the need for human-to-human interactions, or in some cases, jobs. Insurance is no exception.

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