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Annuity buyers unlikely to cut agents out of the loop

The rise of a do-it-yourself mindset among many online shoppers is unlikely to cut annuities intermediaries out of the loop anytime soon, research from Deloitte has found.

By Sam J. Friedman | Updated on August 10, 2015

The rise of a “do-it-yourself” mindset among many web-savvy consumers has prompted online shoppers to bypass intermediaries in a number of industries—including insurance. But don’t expect the mass disintermediation of those selling annuities anytime soon. 

Indeed, the latest research from Deloitte’s Center for Financial Services found that guidance from insurance agents and financial planners remains the dominant factor in just about every aspect of a consumer’s annuity purchase decision.

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