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4 sales pitches every insurance agent should know

The sales approach can't be limited to one style, one pitch. A producer has to adapt to the client's needs to be successful.

By James Dougherty, CIC | Updated on July 24, 2015

Most professional baseball pitchers who have achieved Hall of Fame status attribute their success to having a variety of pitches. Not only did these professionals control the speed and pitch location, but they also threw many distinctive pitches such as a two-seam fastball, a four seamer, a curve, a splitter, a change, a split finger, a slider, and a cutter. Many times while viewing a game the commentators say the pitcher’s best pitch is not moving, causing him to rely on another pitch. Soon the opposing team identifies this weakness and capitalizes on his one pitch arsenal. His fate for that outing is usually failure. The same is true with an insurance producer.

[Related: Producers: 3 ways to jumpstart your sales process]

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