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4 unusual ways millennials are different from boomers

Being younger and healthier is just the beginning, a Goldman Sachs study finds. How they buy, and how they refer, is different than their elders.

By James J. Green | Updated on July 20, 2015

Advisors have been doing a lot of thinking about millennials, the generation born between 1980 and 2000.

As the largest age cohort in the U.S. — 92 million, compared with 77 million boomers — they constitute the next big group of prospective clients. Some might even be able to meet your minimums now. One way of thinking of millennials, a new report suggests, is that they’re more likely to be renters, not buyers — of big-ticket consumer durables like homes, yes, but also of cars and other goods and services.

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James J. Green

James J. Green

Jamie Green is editor of Jamie Green Reports, an advisor-focused writing, editing and shepherding service. He can be reached at [email protected]. Jamie is former Group Editorial Director of the Investment Advisory Group at ALM Media, where he had overall editorial responsibility for ThinkAdvisor.com and Investment Advisor and Research on Wealth magazines, monthly print magazines that have served advisors of all kinds for more than 30 years. In more than 30 years of experience in print and electronic journalism, Jamie has been covering the investment advisory industry since 1999. In the 1990s he worked for nine years at The New York Times, where he was editor of TimesFax, an electronic version of the newspaper of record now known as TimesDigest. In the 1980s he was editor of Tele/Scope, a pioneering electronic news service based in New York, and was editor of Telecommunications Research, a monthly journal. He holds a bachelor's degree in philosophy from St. Hyacinth College in Granby, Massachusetts, and studied theology on the graduate level at St. Anthony-on-the-Hudson, Rensselaer, New York.

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