Advisors have been doing a lot of thinking about millennials, the generation born between 1980 and 2000.
As the largest age cohort in the U.S. — 92 million, compared with 77 million boomers — they constitute the next big group of prospective clients. Some might even be able to meet your minimums now. One way of thinking of millennials, a new report suggests, is that they’re more likely to be renters, not buyers — of big-ticket consumer durables like homes, yes, but also of cars and other goods and services.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.