Technology is moving so fast that while you're contemplating your mobile presence, wearables are nipping at your heels. When Google adopted a "mobile-friendly" focused algorithm in April, it placed a new light on the role and importance of mobile for businesses of any size.
At a minimum, if you don't have a mobile-friendly website, your agency will show up far lower in search results. That would be like having a storefront office with no signage, no street number and no lighting. Yes, you're there, but no one can find you.
When you combine the obvious tablet and smartphone trend, together with the reality of what Google acknowledges by virtue of its search algorithm, it becomes impossible to ignore mobile anymore.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.