In sales, the challenges preventing you from succeeding abound. Here are four of them:
1. Gaining a first appointment
It can be very tough to get that first appointment. Your dream client is happy with his existing partner and doesn't have time to waste with salespeople — especially salespeople who can't create value. To these contacts, time spent with a salesperson sounds like wasted time. So they work hard to sell you a no, when you make an ask.
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