(Bloomberg) — Hartford Financial Services Group Inc. Chief Executive Officer Chris Swift said the insurance industry is innovating more than people realize, as he looks to draw young and diverse talent to his company.

"Our industry often gets knocked for being stale," Swift said Thursday at a conference in New York hosted by the Insurance Industry Charitable Foundation. "To borrow words from the great philosopher, Justin Timberlake, we're trying to bring sexy back to insurance."

Swift said his company has been earning patents for technology geared toward cyber security, climate change and the sharing economy. The Hartford, Connecticut-based insurer's offices have open-model floor plans that millennials love, he said.

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