In his song, “Welcome to the Future,” Brad Paisley sings about how as a child he wished he could watch TV in the car on long drives, describes the letters his grandpa wrote to his grandma from Japan during the war and how he was on a video chat with a Japanese company that morning, and muses that the games he played at the arcade are now available on his cell phone.

Technology is changing everything and its successful implementation is quickly becoming a key differentiator for insurers. New products are entering the market at an alarming rate and insurers, auto makers and other industries are scrambling to catch up with the innovations customers are seeing from Google, Apple and Microsoft.

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