Editor's Note: This is the fourth article in a 10-part series identifying the best sales techniques for 2015. To view the rest of the series, visit 100 best sales ideas 2015.
40. Share your story.
If you want to become a magnet for attention and loyalty, you have to use the most powerful gift you have. That gift is your personal story. It will separate you from all of your competition and it will emotionally connect your audience to you on a much deeper level.
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