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Ford dips toe into London car-sharing market with GoDrive

Ford Motor Co. will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

By Elisabeth Behrmann | Updated on May 26, 2015
In this photo taken Sunday, Feb. 28, 2010, a Ford sign hangs over the lot at a Ford dealership in Littleton, Colo. (AP Photo/David Zalubowski)

(Bloomberg) — Ford Motor Co. will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.

The automaker’s GoDrive offers one-way rides with guaranteed parking. Ford, the U.K.’s best-selling car brand last year, said Tuesday it’s expanding beyond a pilot phase to 50 vehicles in 20 London locations.

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