California's 2015 wildfire season could set records, and insurers are already getting ready

Homeowners insurance carriers in California and other western states have launched a public awareness campaign designed to encourage homeowners to conduct policy reviews to ensure that their policies provide adequate policy limits in the event houses are destroyed in what is stacking up to be a long and busy 2015 wildfire season.

About 59% of the Golden State’s homeowners hold policies with inadequate limits due to kitchen or bathroom upgrades or dwelling additions, and the Property Casualty Insurers Association of America (PCI) aims to cut that percentage. The association unveiled a list of physical and financial preparation tips during its Wildfire Community Preparedness Day on May 2 and showcased the event as a way to kick off public awareness of the upcoming 2015 wildfire season in California and other at-risk states like Arizona, Nevada, Oregon and Colorado.