Welcome to the merry, merry month of May! Spring has fully sprung, the snows are gone, the flowers in full bloom, and summer is on the horizon.
With the world renewed, what better time to continue our theme of agent renewal? We began in January with a single resolution: Insurance is NOT a Commodity! Contained therein was an extensive, yet not all inclusive listing of coverage gems revealed in just these columns over the past three years. Add in the veritable plethora of other great coverage resources for agents to tap and the fields for proving to prospects and clients we are far more than price shoppers of commodity products are white unto harvest, indeed.
Then, in the spirit of the Holiday of Romance, February took us on a stroll through the ISO Homeowners Policy provisions regarding relationships, revealing another potential harvest of coverage issues, potential gaps and possible solutions destined to make you Insurance Cupid to lovers everywhere. With a slight detour in March to focus on Ethics Awareness Month, April found us back on the anti-commodity track with a shout-out to the 10% of agents who are loyal coverage checklist users. Their willingness to offer clients regular reviews, valuable advice and astute counsel—in other words, to actually deliver what all agents claim to offer but don't—allows them to soar far above the other 90% who unwittingly but effectively reinforce Google or other “price, price, price” mantra marketers.
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