(Bloomberg) — Attendees of the annual conference of the drone industry have a new favorite word to describe the pilotless aircraft: drone.
The simple term was once shunned by company representatives and government workers, who were concerned that the word didn't convey the vehicles' sophistication. Last year's meeting even held a panel on whether it was OK to call a drone a “drone.”
This week in Atlanta, “drone” slipped easily off the tongues of Silicon Valley entrepreneurs whose sales literature often was peppered with the once-avoided term. Amazon.com Inc.'s high-profile announcement in 2013 that it wants to use drones to deliver books and other products to homes and consumers snapping up recreational aircraft for weekend flying have led to a popularization of the word.
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