(Bloomberg) — Esurance has become Major League Baseball's exclusive auto insurance partner in a multiyear agreement that includes title sponsorship of the sport's new all-digital All- Star balloting.
Neither MLB nor Esurance, which was bought by Allstate Corp. in 2011 as part of a $1 billion deal, disclosed financial terms.
"Esurance is all about the modern world and focusing in on reaching people on a large scale," Esurance Chief Marketing Officer Alan Gellman said. "Baseball has put a great deal of focus on modernizing the sport. The fact that they're going all digital is what we are, who we are."
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
