In the 1996 film "Twister," Helen Hunt and Bill Paxton are two storm chasers trying to invent a better warning system for tornadoes, motivated by the trauma for Hunt's character of having lost her parents when a twister struck without warning. The rapid pace at which tornadoes and damaging wind storms can occur makes advance preparation critical for residents in the Midwest, especially those in the area called "Tornado Alley."

Many residents in these areas feel like Hunt's character: unprepared. The Property Casualty Insurers Association of America (PCI) encourages homeowners, renters and business owners to plan in advance where they will take cover and maintain an emergency storm kit, at a minimum.

A recent survey conducted by Harris Poll on behalf of PCI shows that residents in the Midwest are least likely to feel they are well prepared for natural disasters or severe weather, however. The survey, conducted online within the United States from March 20 to 24, 2015 among 2,021 adults ages 18 and older, found that 56% of Midwesterners say they are not well prepared for the aftermath of natural disasters or severe weather compared to 49 percent of Americans overall.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Rosalie Donlon

Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].