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Why you need to focus on local sales

Just like every person is unique, every community is unique.

By Bruce Hentschel | Updated on March 25, 2015
Never underestimate the value clients place on working with insurance companies who have local people dedicated and matched to their unique needs. (Photo: Shutterstock)

There are times when a “one-size-fits-all” approach works well in the market. After all, it can streamline and simplify products, solutions and services.

But, it’s not the right fit every time. Just like every person is unique, every community is unique. And that means every market is unique, as well. Competitors vary, employer profiles differ and local dynamics — the economy, social trends and demographics — also influence and define markets in diverse ways. 

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