Demand for ID theft services continues to grow as people realize it could happen to them.

The Target data security breach during the 2013 holiday season was a tremor that shook businesses and consumers into heightened awareness of cyber theft. The more recent Anthem breach has been a major aftershock.

“The interesting thing about the Anthem breach is that the bad guys are looking for new places to find data, such as medical information,” says Claire Terrell, vice president, marketing, for Legal Shield in Dallas.

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