In my tenure, I have had the opportunity to learn many things from some of the best independent agents and brokers in the industry. A recent gathering of Assurex Global Partner firms focused on producer recruitment and development. What I heard reinforced several key principles that are vital to agent and broker success.
Be purposeful. First and foremost, create an environment and culture of which your current employees are pleased and proud to be a part. Use this to build your agency's brand as an employer of choice. Instill a “culture of recruitment” within your firm by involving many people in the recruiting process.
Be diligent. Every interaction offers the opportunity to recruit, even if a job offer is not yet part of the conversation. Successful leaders surround themselves with people more talented than they are. Always be on the lookout for those people and take the long-range view of recruiting, even if you don't have an open position at the time.
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