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The 5 biggest challenges agents are facing now (and how to overcome them)

Whether its lead generation, health reform or annuity cap rates, it pays to know your enemy.

By Nichole Morford | Updated on February 25, 2015

Selling insurance is important but challenging work. In a competitive industry that’s changing rapidly, the obstacles are many. But knowledge is power, as they say, so in Retirement Advisor’s recent Advisor Survey we asked your peers to name these obstacles directly. The answers ran the gamut from specific product concerns to looming legislation worries to straightforward sales hurdles that would resonate equally with those who sell houses or medical equipment or tax planning advice.

Following are the five obstacles that independent insurance agents say are the most significant they’ll face this year, along with suggestions for how to meet them head-on. 

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Nichole Morford

Nichole Morford

As ALM's Digital Editor-in-Chief, Nichole Morford is responsible for the development of digital strategies to maximize web traffic, deepen audience engagement and effectively monetize digital products. Previously, as Editorial Lead, Digital Content Strategy for ALM's Insurance Group, Morford directed the digital strategy and growth of the division’s web products. Prior to joining ALM through the acquisition of Summit Professional Networks, Morford was managing editor of LifeHealthPro.com and managing editor of Agent's Sales Journal magazine. She started her career as an editor at Penguin Group.

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